ROLES: MICRO-SITE & SOCIAL ART DIRECTION

In Buick's 2017 Super Bowl commercial, "Not So Pee Wee Football," a simple pee-wee game turns extraordinary when Buicks transform a player into Cam Newton and the coach into Miranda Kerr. This humorous spot challenged Buick's traditional image, showcasing their modern vehicles like the Encore and Cascada through celebrity cameos and a surreal concept, resulting in a highly engaging and positively received ad.